Development Promotion Guidelines Of Organic -Myassignmenthelp.Com

Question: Discuss About The Development Promotion Guidelines Of Organic? Answer: Introducation Tourism has experienced a phenomenal growth in todays world (Benavides-Velasco, Quintana-Garca and Marchante-Lara 2014). With over 600 million of travelers travelling annually, tourism industry is the largest industry in the world, with total revenue of near about half of one trillion dollars per year and five percent of annual growth on an average. There are several popular tourist destinations around the world and Bangkok is one among them. Bangkok is one of the most famous tourist destinations located in South East Asia and it is considered as one of the top ten most attractive cities in the world. This essay is going to elaborate on how tourism has developed in this city and the various factors that is making this place attractive to the visitors. It will also focus on the role of a specific hospitality industry of Bangkok and its operations concerning its conferences, events, tour operations, accommodation and restaurants. Furthermore, the principles of sustainable tourism that are evident within the Bangkok are also discussed briefly. Bangkok is very popular for its hospitality industries, both for leisure travel as well as for business (McDowall and Lin 2015). One will never feel bored if he gets an opportunity to explore this friendly and exotic city. In 1960s, the country Thailand became a major tourist hotpot due to the Vietnam War. The stable political atmosphere of the country has attracted many veterans and US soldiers for recuperation and rest. The other factors include the favorable geographic position of the country, global mass tourism, which has increased rapidly and the successful struggle with the natural as well as manmade disasters (Avraham and Ketter 2016). Beside the support from the United States, Thailand has a very stable political atmosphere and the Bangkok operated and functioned as a global air hub at the time of Vietnamese war. Good geographic condition and position of the city itself brings many demands. At the same time, the global economy has developed steadily with the passage of years . People at that time used to have more money than ever before. With the same, the technology and every other relevant condition are now improved to a great extent and this has increased the price of every single thing. During those times, people not only had time and money but also they were able to travel often in cheaper and faster method. At present time, the increase in demands has rapidly boosted the growth of Thailands hospitality industry, which in turn has boosted the hospitality industry of Bangkok, one of the modern cities of Thailand as well as the famous tourist hub. However, the countrys tourism industry is not a five-days wonder. Tourism has grew stably in Thailand. From the year 1980 to 1987, the tourist numbers has grown to 10% and by 2007, it was observed that the same had increased to 360%. Today, not only the international tourists love to visit the place but the domestic tourists, belonging from the other cities of Thailand too visits Bangkok and thus, the domes tic tourism too blooms well in the city. Meanwhile, the tourism industry in the country has not grown so well smoothly without any obstacle. The people who love to travel in this place are mainly attracted for its unique Asian culture. Vietnam, Cambodia and Laos too have opened their markets of tourism with the passing of years and they are considered as the major competitors of the Thailand hospitality industry. In order to attract more and more visitors to visit the country, Thailand is continuously competing with these countries and hence in this process it is enhancing and expanding its tourism industry as well. It has targeted the several types of niche markets like the golf holidays and the medical trips. In the year 2000, as Leonardo Dicaprio made his film shooting in the Maya Bay, it has become one of the major tourist attractions in the country and that was probably one of the best as well as effective advertising for the tourism industry of Thailand during that period. The tourism industry of Thailand is one of the main economic sectors that is accounting for about 6 to 7 percent of its total GDP. The revenue had reached 71 billion dollars in the year 2016, with 65 billion dollars coming from the international markets and rest from its domestic market. With the same, it has also been observed that the daily tourist spending has reached up to 5% per in 2017 and is expected to increase largely in the coming years. Bangkok is one among the top ten of the most attractive cities in the universe. It is a mix city of new and old, traditional yet modern and classic yet trendy. Visitors all over the world come to visit this city to experience the beauty of the Buddhas smile. The tourism industry of Thailand makes up around 6.5 % of the total GDP of the country. While seeing the total number of visitors or tourists and the large range of tourist destinations as well as hotels, one can easily expect a more substantial portion of GDP. However, specifically the Bangkok tourism industry brings in very less sum of money when compared with the other service industries present here. Nevertheless, as of 2008, the global visitors spent above 16 billion dollars and the average length of stay as per of 2007 was about 9 days. However, it will be wrong to say that the tourism sector of Bangkok is completely dependent on the foreign visitors, as the population of domestic tourists in fact dwarfs the total number of international visitors but the domestic tourists spend less and their trips are also very short than that of the foreign tourists. According to the report of 2007, the number of trips of local tourists was above 83 million. It is expected that by the year 2020, the number of tourists in Bangkok will increase to 40 million (Ramos, Untong and Kaosa-ard 2017). Most of the visitors come from the Asian Pacific region and Europe. In addition that, the number of tourists from the North America is also expected to increase up to 1.3 million. Bangkok is one of the most contrasting, cosmopolitan and compelling Asian cities. Over 10 million of people reside in this city and therefore it is a pulsating and steamy metropolitan city with zero dull moments. Whether you are a spectator who is searching for entertainments or are physically active, this city will offer a wide range of choices to your surprise. The modern and multi storied shopping malls of Bangkok are shopaholics paradise. One can find the finest fashion stores of the city, international brands, specialty stores, books shops, accessories stores and every kind of luxurious and designer lifestyle goods here. The two most popular malls of Bangkok that attracts the tourists more than the rest others are Terminal 21 and Siam Discovery. As described by one of the leading tourism sites, the famous The Emporium is one of the most popular shopping malls situated in Bangkok (Kuznetsova et al. 2017). The first three floors of this mall is completely dedicated to fashion and trends. With the same, the street food of Bangkok is really awesome. One could spend a whole year eating every now and then and still never finish trying all of the great food that this city has to offer. The vacation possibilities in Bangkok are endless. Right from the tourist destination to popular malls, the city boasts with amazingly attractive visitors site with a great architectural style. The top tourist spots of Bangkok are the Grand Palace, Wat Arun, Wat Phra Kaew, Safari World, MBK Centre, Golden Buddha, Lumphini Park, Siam Park city, CentralWorld, temples such as Wat Pho, Wat Saket, Jim Thomas House, Thonburi and many more (Bangkok.com, 2018). The awe-inspiring temples of Bangkok, the bustling local markets, the vibrant nightlife with vast attractive shopping malls are the major factors that are making the Bangkok more attractive to the visitors (Leiper 2004). In addition to that, the city also has two airports namely, the Don Mueang Airport and the Suvarnabhumi Airport; Sky train ; Metro rail and the river boat services that is adding to the attraction spots in Bangkok. Whether you want a funky boutique or top shelf luxury, the hotel industry in Bangkok offers something for every kind of travelers. Bangkok has well-developed hotel industry. A powerful growth rate in its tourism industry has resulted in main investments in its hotel industry, specifically in the end of the Bangkok market. In current days, most of the investment opportunities present in the hotel industry could be found in the areas outside the primary and main tourist hubs. Moreover, additional chances cn could be found in the upcoming destinations like Koh Lak, Koh Samui and Krabi. The primary players in Bangkoks hotel industry consists of Accor, Starwood, Marriott and InterContinental (Kukreja and Batra 2015). The famous is the hotel of Accor, Novotel. It is most famous among the tourists for its marvelous ambiance and management. It is of the economic hotels of Accor. It is true example of worldly elegance, style and hospitality. It is an essential stoppage for the travelers for b usiness, events and social galas. Whether it is a board meeting, or a car launch, a team building game at the beach or a striking gala dinner at a historic temple ruin, each element of a meeting and event is carefully considered at Novotel. The city has also developed domestic hotel groups and that too with a high degree of several brand recognition like the Minor International, Centara Hotels and Resorts and the Dusit International (Ongkasuwan 2015). With the same, a large range of regional as well as domestic trade fairs is organized in Thailand all round the year. During many of these exhibitions, Netherlands Embassy conducts several events, like the Holland pavilion and the networking event. Sustainable tourism refers to the form of tourism, which provides social, economic as well as environmental benefits by the knowledgeable management of the tourism resources (Jamal and Camargo 2014). The long-term sustainability is gained without losing the natural values and local cultural identity (Weaver and Lawton 2015). The TAT (Tourism Authority of Thailand) and the UNDP (United Nations Development Program) has identified four model communities that are under the project of Follow the Kings Wisdom for Sustainable Tourism in the memory of King Bhumibol Adulyadej (Chemnasiri 2013). These four model communities are Ban Nong San, Bang Pong Huai Lan, Chanthaboon Riverside Community and the communities around the Nong Yai Royal Development Project. There are several evident of sustainable tourism in Bangkok. It maintains and promotes the social, natural and cultural diversity and integrates the tourism operations with the strategic activities and plans at both the local and natural l evels. The tourist operators of the city avoid overusing and reducing the waste while consuming the tourism resources. They also ensure that the local people gets the opportunities for developing the tourism operations. In addition to that, it is also observed that the they promote the local business by making use of locally made products. Near about every hotels in Bangkok, they provide proper staff trainings in order to improve the quality of personnel as well as to enhance the standards and quality of city tourism. Bangkok is a city, which is rich in culture, tradition and religion as well as with a slight touch of western as well. It is fantastic place with an unlimited array of things to see and to do here. The city of Bangkok is thronged by the tourists from all round the nations, who come for variety of reasons. From the above discussion on development of tourism industry, it is observed that Thailand has faced numerous adversities throughout its history and so is Bangkok. The city is recognized as one of the major tourist destinations of the world for its low cost and high quality treatment with an increasing number of hotels gaining global accreditation. The future of the city is very bright than even before. References: Avraham, E. and Ketter, E., 2016. Tourism Marketing for Destinations with Negative Images. InTourism Marketing for Developing Countries(pp. 67-82). Palgrave Macmillan, London. bangkok.com. (2018).10 Best Tours in Bangkok - Bangkok Most Popular Tours. [online] Available at: https://www.bangkok.com/tours-top10/ [Accessed 28 Jan. 2018]. Benavides-Velasco, C. A., Quintana-Garca, C., and Marchante-Lara, M. 2014. Total quality management, corporate social responsibility and performance in the hotel industry.International Journal of Hospitality Management,41, 77-87 Chemnasiri, N., 2013. The development and promotion guidelines of organic farming for sustainable tourism: cases in Thailand.Revista de turism-studii si cercetari in turism, (10), pp.54-60. Jamal, T. and Camargo, B.A., 2014. Sustainable tourism, just Kukreja, S. and Batra, A., 2015. Business and leisure tourists' perception on selected attributes of Luxury Hotels in Bangkok: a comparative study. Kuznetsova, I.O., Rosliakova, L.V., Zakharchuk, V.L. and Samosudova, N., 2017, October. Special aspects for forming the interiors of thai shopping malls through the use of the biological approach. InIOP Conference Series: Earth and Environmental Science(Vol. 90, No. 1, p. 012215). IOP Publishing. Leiper, N 2004, Tourism Management 3rd edn., Pearson -Education, Frenchs Forest. McDowall, S. and Lin, L.C., 2015. A Revisit of Domestic Tourist Satisfaction and Destination Loyalty: A Case Study of Bangkok, Thailand.Consortium Journal of Hospitality Tourism,20(1). Ongkasuwan, N., 2015. Thai expatriate managers: the issues facing Thai hotels operating abroad. Ramos, V., Untong, A. and Kaosa-ard, M., 2017. ASEANs intra-regional tourism demand to Thailand.Asia Pacific Journal of Tourism Research,22(9), pp.909-921. Weaver and Lawton 2015. Sustainable tourism reading topics 67